Pledge
I will conduct myself in a professional manner with regard to all aspects of the sport of surfing and my sponsor’s products.
I will wear and use my sponsor’s products with pride and be available to promote these products with integrity.
I will stay in frequent contact with sponsors and send press clippings, contest results and updates on my progress.
I will offer product feedback, marketing suggestions and alert you to any problems and / or any praise regarding your product in the field.
I will do my best to build and maintain a strong, professional, mutually satisfying relationship with you and your research staff.
For the mutual benefit of all of us that have a stake in the sport, I believe that product designers, promoters, sales reps and surfers must form a strong alliance to increase the popularity, appreciation and recognition the sport deserves. For this reason I give my word to uphold these statements above with the greatest enthusiasm.
Sincerely,
Ryan Ragan
Final Thoughts
While competing at each of the contests I go to, I am able to promote my sponsors & their products to some of the most famous competitors in some of the most exciting locations in the world on tour! I can give a great deal of visibility to spectators, other sponsors / companies and the public on how my sponsors are doing with product development & educate interested parties in what we are all about.
I also feel strongly that advertising and working with me in Surfing and Surfer magazines — and my sponsors and myself appearing at Surf Expos / action sports retailer shows — could help tremendously to promote my sponsors’ companies and myself to the industry, shop owners and the general public. This in turn all leads to sales and opening new accounts.